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C.W. James in Cosmo

August 10, 2018

C.W. James in Cosmo

The Freya bracelet can be seen on the wrist of the gorgeous Jade Tuncdoruk on the September cover of Cosmopolitan. It is C.W. James's editorial debut, which is pretty amazing. But how did it happen? I will be honest, as an industrial designer I have plenty of experience and contacts in getting things made, but I don't know anyone in fashion media. I mean, I create in a small coastal village on the Great Ocean Road, which is a world away from the bright lights of Sydney, home to the glossy magazines. But late one night while browsing Insta stories, I saw the newly minted Fashion Editor for Cosmo Deni Todorovic was visiting Geelong to help his parents open a cafe the next day. So I rose with the dawn patrol and popped in to show him my samples.

A few days later Deni sent me a sample request. A couple of months after that and the Freya bracelet and Selene choker are in Cosmo.

I wanted to share this little story to encourage you to be brave and reach out. There are people out there who are willing to support independent Australian designers!

And if you are in Geelong, make sure you check out Three Little Figs Cafe. I had the honour of being their first customer!

x Karen





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